Container   Campaign identity   Flyer   Website  

Flyer for Tetra Pak and Volkswagen

Overview   Process  

Task: to design a flyer for Tetra Pak and Volkswagen.

“Cartons, surrender!”—a program introducing the idea of recycling paper packaging to the people of Moscow and St. Petersburg. A flyer choked with information on why, where, and how to recycle your Tetra Pak cartons was designed in our studio.

The flyer turned out quite luring, thanks to its unconventional shape and a bunch of bite-sized graphics

Volkswagen provided a fleet of brightly marked collection-points-on-wheels. A quarter of the flyer’s real estate is occupied by the designated automobile, to make sure your milk and juice cartons will reach their proper destination at this mobile recycling facility, not in the landfills.

Release date: March 27 2012


art director
Ludwig Bistronovsky
Ilya Makarenkov
Ekaterina Kasimova
Katerina Andreeva
project manager
Aleksandra Nikitina

© 1995–2018 Art. Lebedev Studio