Container   Campaign identity   Flyer   Website  

The making of the flyer for Tetra Pak and Volkswagen

Overview   Process  

Customer: I’ve got a brilliant idea for our flyers! Have a look!

Designer: Ok... Here is the first draft.

Art director: What is it?

Designer: This’s a van. It’s carrying a carton.

Art director: Fine. But didn’t the customer want the vehicle hanging to the side?

Art director: Very good. Only it’s very bad. And the typography sucks.

Designer: Got it. I’m on my way to fix it.

(Repeat the cycle another 26 times.)

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