• Graphic design
  • Universal age restriction signs

    Overview   Process   Real Life   Vector  

    Task: to create a universal set of age restriction pictograms.

    The law “On Protecting Children from Information Harmful to Their Health and Development” recently passed in Russia makes it mandatory for authors of TV programs, advertising producers, book and magazine publishers, designers and game developers to mark their products with age restriction signs.

    A set of pictograms allows to use a ready-made sign instead of creating a new one every time.

    plus 0 angle
    plus 0 lullaby
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    plus 6 cartoon
    plus 12 angle
    plus 12 concert
    plus 16 angle
    plus 16 movie
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    Each sign has its own target audience

    Sign Restriction Description
    Information products for children under the age of six
    for children aged 6 and older Information products for children over the age of six
    for children aged 12 and older Information products for children over the age of twelve
    for children aged 16 and older Information products for children over the age of sixteen
    unsuitable for children Information prohibited from distribution to children

    The signs are available at no charge and work well against any background. Anyone who wishes to use the sign can choose the right color and size and place the sign anywhere without any restrictions.

    The new signs will soon be seen on all screens and surfaces in the country.


    artistic director
    Artemy Lebedev
    art director
    Еrken Kagarov
    Olga Bazilevich
    type designer
    Ksenia Erulevich
    plus 0 duck
    — Take it out of your mouth!

    plus 12 lipstick
    — But mom!
    plus 18 tatoo
    — You’ll be free to do anything you want when you grow up

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