Cover design for The Science of Social Intelligence by Patrick King

Task: to design a cover for a book on communication methods.

This book is for everyone interested in new psychological techniques that are effective both in business and in building relationships. In contrast to popular brochures full of advice like “smile more often,” the author gathered and analyzed the results of over forty studies in the fields of cognitive psychology and neuropsychology, as well as behavioral economics.

The cover design uses the recognizable symbols of brain, gesture and emotion research. The cover draws attention just like the advice in the book itself.

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