• Graphic design
  • Citymobil
  • Identity   Advertising   Mobile app  

    Citymobil advertising campaign

    • Overview
    Process
    Task: to develop a fresh advertising campaign for a taxi company.

    Release date: January 12 2016

    Citymobil offers passengers comfortable, safe and affordable rides across Moscow and Moscow suburbs. A slogan and an advertising campaign informing clients about Citymobil advantages and fares were created at the studio.

    At the core of the concept is a taxi zipper opening up the city



    The primary slogan “The city is open” is supplemented by additional mottoes that develop the main idea and highlight the informative nature of riding with Citymobil. Information about rates, payment methods and discounts on taxicabs and in advertising materials is complemented by announcements of newly opened places and facts about famous city landmarks.




    Fun facts



    Advertising materials

    Roof light







    Left passenger window



    Right passenger window


    Rear window






    All together




    A brief guide was created for passengers that includes information on upcoming concerts and theatrical plays, popular clubs, restaurants and important city events.


    art director
    Artemy Lebedev
    designers
    Nadezhda Efremova
    Nikita Davydov
    Valery Tolchanov
    editor
    Anna Potapkina
    photographer
    Jenia Filatova
    project managers
    Dmitry Loginov
    Veronika Yankovskaya
    Anastasia Ulyanova


    © 1995–2019 Art. Lebedev Studio



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