Citymobil offers passengers comfortable, safe and affordable rides across Moscow and Moscow suburbs. A slogan and an advertising campaign informing clients about Citymobil advantages and fares were created at the studio.
The primary slogan “The city is open” is supplemented by additional mottoes that develop the main idea and highlight the informative nature of riding with Citymobil. Information about rates, payment methods and discounts on taxicabs and in advertising materials is complemented by announcements of newly opened places and facts about famous city landmarks.
A brief guide was created for passengers that includes information on upcoming concerts and theatrical plays, popular clubs, restaurants and important city events.