Garicci is a brand of women’s outerwear. Previously, the company used only natural fur, but now the time has come for it to expand its product range and conduct rebranding. To do this, a logo was designed in the studio.
The dynamic letter resembles a fashion model elegantly covering her neck with a collar. The rhythmic horizontal lines add elegance to the symbol.
The pattern for labels is inspired by flowers of umbrella plants that resemble fluffy fur.
The text part of the logo is done in an understated but at the same time memorable grotesque typeface which blends perfectly with the symbol thanks to its smooth elements and shapes.