Lights and Seat Belt   Dangerous Road   Yield to Pedestrians   Kiev Information Boards  

Yield to Pedestrians road sign

Overview   Process  

Task: to propose options for improving the design of individual road signs.

Federal Authority for Road Traffic Safety in Tyumen Oblast is trying to solve the problem of pedestrians being run over on zebra crossings by raising driver awareness. The police decided to replace the traditional Pedestrian crossing signs with custom-captioned signs on several intersections in the city. A number of options for text plates were developed at the studio.

ped xing
The signs are intended to remind drivers that there are real people behind the pedestrian pictogram

Release date: February 05 2012


art director and designer

Typeface: Direct

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