Guidezilla logo

Task: to design a logo for an instant guide choosing service.

Tourists came from China and are photographing beautiful Moscow: there’s the Mausoleum and here is a church, and there are hedgehogs in Zaryadye park on the grass. There’s a Lenin walking near the Kremlin, a hyppodrome and a vodka plant. But there’s one sad problem: the tourists can’t understand anything.

Oh, Russian language! they exclaim again. Mighty as a lion! Beautiful as a lake! But why can’t we understand a single word of you?

The desperation planted a seed in their souls and almost won. But then the tourist downloaded Guidezilla and instantly, a guide came.

The company’s founders swear: the idea of the app is simple, instant calling of a guide for tours of various tourist places. In a couple of minutes a guide (well-read and well-spoken) will come to any street. And the expressive logo will reflect this speed.

The colors are bold and beautiful. But what’s really striking is the combination of a horn and Godzilla! Godzillahorn! Hornzilla! A new and loud element! It shows the power of impressions, of life-changing moments! Arbat at night, the Bolshoi Theatre, bums in the Metro and art in Garage.

And even something about hospitality and obscure Russian soul.

guidezilla cards
guidezilla phone
guidezilla things

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Made in 28 days
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