Social advertising for child safety in cars

Task: to encourage concern about lives and health of child passengers.

A series of billboards for the Ministry of Transportation of Kamchatka Krai encourages to be more responsible about transporting children in cars and reminds to always use seat belts and child car seats.

kamchatka child safety 01

Bright largely typeset messages attract attention and can be easily read from moving cars.

kamchatka child safety 02
kamchatka child safety 03

art director and designer

  • Artemy Lebedev

typesetter

  • Sofiya Lenarts
Made in 2 days
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