The club Rodina was created on the basis of a football academy and is focused on the successful development of its graduates in professional sports. In the studio, a concept was devised for the design of the branded vehicles that transport players, coaches, doctors, administrators, and at the same time all the necessary equipment. The design was developed in accordance with the identity concept created earlier in the studio.
The team uses three types of transport: buses, minibuses, and passenger cars. We decided to divide them by their degree of closeness to the team. The closer to the club, the more brand elements.
Passenger cars are service transport for one-off business trips. We classified them as the most distant from the club movement. They are the least directly connected with the game and sporting emotions, so they feature a minimum of graphics.
Minibuses are used for everyday business tasks: trips by the administration or employees of individual departments. Therefore, the design of the minibus is significantly more modest.
Finally, the players arrive at the match in the bus, and it becomes a real home for the team. It is accompanied by fans and it is what passersby see in the streets, which is why the bus design uses the maximum of the brand graphics. Here are tags, QR codes, the slogan, and, of course, the logo.
art director and designer
secret adviser (and also art director)
- Art. Lebedev Studio expresses gratitude to Aleksandr Pogonin and Elena Chudesnova for their attention to detail and all-round support in working on the project
