Identity Stand

Marine Instrumentation Corporation identity

Overview
Task: to design an identity for a corporation that develops and manufactures high-precision equipment.

The Marine Instrumentation Corporation unites large groups of companies and research institutes that create automated control systems, navigation equipment for surface and submarine ships and hydroacoustic systems. A brutal identity for the corporation that helps establish a strong and recognizable image was developed in the studio.

The Marine Instrumentation Corporation unites large groups of companies and research institutes that create automated control systems, navigation equipment for surface and submarine ships and hydroacoustic systems. A brutal identity for the corporation that helps establish a strong and recognizable image was developed in the studio.

Vertical elements hint at a ship lantern and ship camouflage.

The logo is complemented by a descriptor rendered in large type, which declares seriousness and reliability.

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Inspired by the corporation’s field of work, the pattern made of wavy lines visually unifies branded media.

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The corporation has no need to show off—its products speak for themselves. Their wide range is presented in a concise and perfectly structured catalog.

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We also developed a concept of an exhibition stand for the company.

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Made in 70 days
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