It’s hard to come up with anything more Czech than the Czech flag 
and Czech beer. It’s hard to argue that Velkopopovický Kozel is one of the best known brands of Czech beer. Kozel’s new graphics naturally embodies the main Czech and beer motifs.
Velkopopovický Kozel is invariably associated with the Czech Republic. The Czech flag has a recognizable outline that can be seen even when rendered in “beer” colors.
A type-based logo is placed in the triangle. In advertising for alcohol-free beer or for no particular reason the role of the black triangle on the flag can be played by the main character.
The beer can also be layered by pouring alternating layers of light and dark beer in a mug. This traditional Czech way of drinking beer is also reflected in the logo.
