Website Graphics

Velkopopovický Kozel graphics

Overview
Task: to create recognizable graphics.

It’s hard to come up with anything more Czech than the Czech flag and Czech beer. It’s hard to argue that Velkopopovický Kozel is one of the best known brands of Czech beer. Kozel’s new graphics naturally embodies the main Czech and beer motifs.

Velkopopovický Kozel is invariably associated with the Czech Republic. The Czech flag has a recognizable outline that can be seen even when rendered in “beer” colors.

A type-based logo is placed in the triangle. In advertising for alcohol-free beer or for no particular reason the role of the black triangle on the flag can be played by the main character.

kozel graphics posters

The beer can also be layered by pouring alternating layers of light and dark beer in a mug. This traditional Czech way of drinking beer is also reflected in the logo.

kozel graphics beer
kozel graphics wall
kozel graphics shirt

art director

  • Egor Zhgun

designers

  • Konstantin Frolov
  • Irina Zolotareva

illustrator

  • Yana Moskalyuk

editor

  • Anna Potapkina

project manager

  • Aram Simonyan
Made in 14 days
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