Match Point club logo

Task: to help a closed club attract a new audience.

The Match Point club is a gathering place for respectable people who love sports. The only way to get in is with a membership card. The image of the club should correspond to the status of its visitors. For this purpose, a new strict logo was developed in the studio.

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The thin and elegant lettering and shapes create the sense of mystery and inaccessibility characteristic of closed societies.

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The rhombus appears to imply that Match Point is a place for events that are shrouded in mystery.

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art director


type designer



secret advisor

project manager

Made in 51 days
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