Match Point club logo
Task: to help a closed club attract a new audience.
The Match Point club is a gathering place for respectable people who love sports. The only way to get in is with a membership card. The image of the club should correspond to the status of its visitors. For this purpose, a new strict logo was developed in the studio.
The thin and elegant lettering and shapes create the sense of mystery and inaccessibility characteristic of closed societies.
The rhombus appears to imply that Match Point is a place for events that are shrouded in mystery.
