Social media design and creation of the photostyle for the Rodina football club

Social media design concept

Based on the identity concept of the Rodina football club, three graphic languages were created. Each has unique features and is used to solve its own tasks. With the help of these languages, Rodina communicates with fans and everyone else. The main language is intended for the first and reserve teams, the informal one is for the youth team, and the “sticker” one is for the club’s academy.

Rodina

The key element of the social media design of the first team is circles that change their thickness and color. The dynamic system allows you to quickly determine the venue of the match—home or away—as well as its outcome—victory or defeat.

The signature circles create a recognizable and concise visual series.

Small Rodina

An informal style was created for the youth team—with the use of graffiti and marker inscriptions. There is even more freedom of creativity and self-expression.

Rodina Academy

A sticker style is used in the social media of the football academy: all headings and key information are presented in the format of stickers. This gives the visual series the lightness inherent in the academy’s atmosphere.

This solution makes it easy to edit content in any applications with a built-in graphic editor. Stickers are successfully used as announcements and interactive elements in chats and social media.

All styles are easy to animate, adding dynamics to the materials.

Photostyle concept

The developed photostyle concept helps Rodina create interesting and diverse content while adhering to the club’s philosophy. Thanks to it, visual harmony of different types of content is preserved.