Kravt Group is opening hotels with restaurants across Russia. The studio came up with a new name for the parent brand—Kravt Hotels & Homes—and then developed the concept and identity for the company’s distinctive hotel chain.
The hotel chain was named Muse, as in the English word for inspiration. The name fits perfectly into the parent brand’s platform, reflects a desire to offer people new experiences and captures the founder’s main driving force: creative inspiration drawn from the hotels’ aesthetics.
The new name clearly conveys its meaning to both Russian and international guests.
To emphasize that every visitor to Muse writes their own story here, the logo combines the Latin letters M (for Muse) and U (for you).
Different branches of the chain have their own names, each reflecting a unique source of inspiration: Muse of City draws from the modern urban environment, Muse Special focuses on high-end service, Muse of Tech highlights innovation and technology and Muse of Home emphasizes the comfort of feeling at home while staying at a hotel. Carefully selected color schemes reflect the unique character of each hotel type.
A unifying visual element across all hotel types is a pattern design. Along with the signature graphic element, it helps convey either the refreshing atmosphere of the hotels or the cozy feel of the apartments. The color palettes reinforce the distinctive features of each hotel category.
