Advertising campaign for the residential complex “MYS”

“MYS” is a premium residential project located outside the city, yet combining the tranquility of nature with a comfortable urban environment. For the residents of “MYS”, family is a key unifying value: there are cozy apartments here, green courtyards, and a safe environment for children. The place opens a new chapter in the lives of modern Moscow families.


The studio developed the idea, key visual, and a series of slogans for the residential complex’s advertising campaign that tell about the benefits of living in a modern natural cluster. This is driven by the creative framework embedded in the project name: “We with...”

mys people
mys slogans


At the core of the idea are warm family memories collected in an album. The slogans act as captions to the photographs, and the banners are flipped through horizontally, like pages dear to the family.



banner
mys banners bottom

The static footer is an excellent solution for placing mandatory information. It does not participate in the main story, does not distract the viewer, but contains all the necessary elements, including the mention of proximity to central Moscow landmarks.



art director

creative director

designer

  • Yana Alenina
Made in 79 days
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