Parrey logo

Overview
Task:
to design a logo for an outdoor clothes brand.

Wind blows eyebrows off people’s faces. Cheeks inflate like windsails. Computers freeze, fat bellies freeze, veggies in granny’s garden freeze, even the sad trout in the pond freezes. It’s exactly this kind of epic weather that Parrey sells clothes for.






Say, a person is on a business trip and it’s cold as hell. He goes to to a store buy a warm jacket and suddenly notices a nice and laconic logo.

Unbelievable! Elegant typeface, black color, it’s pure visual paradise! It’s simple, the rhythm is perfect, the Latin Y has a Cyrillic accent. Decided. To continue enjoying the logo, our hero buys the jacket.


The rest is obvious: the jacket keeps him warm, he stays for a late walk in the park and sees her, cold in the alley. He gives her the jacket, buys her a dessert, and next thing you know they get a cat and go to Paris for a vacation.

Life goes on, the river of love flows, they watch TV together. One day he gets up, takes the jacket out of the closet, and kisses it right in the logo.

Life goes on, the river of love flows, they watch TV together. One day he gets up, takes the jacket out of the closet, and kisses it right in the logo.

art director

  • Artemy Lebedev

designer

  • Pavel Zyumkin

project manager

  • Denis Zhelezny
Made in 27 days