SBS shopping and entertainment center logo

• OverviewProcess
to create a logo and a corporate identity for a shopping center.

SBS Megamall is a large shopping and entertainment center in Krasnodar with a plethora of shops, an entertainment zone and a food court. A bright logo and a corporate identity affirming the positive mood brought by shopping was created at the studio.

sbs logo anons logo_main new

The logo

At the core of the logo is sun glare, an optical effect visible in a camera lens in bright sunlight. An alternative captioned logo was developed for marking shopping center’s zones.

sbs logo anons logo_black

The logo is supported by an elegant and unobtrusive pattern in which letters of various styles represent the diversity of brands and a wide range of products offered at the mall.

sbs logo anons parallax girl_girl
sbs logo anons parallax girl_objects
sbs logo anons parallax girl_pattern

The logo can be easily adapted to various sizes while maintaining its characteristic features and expressiveness.

sbs logo anons versions
sbs logo anons font

Versions of the logo adapted for print

A special guide contains all principles for the use of the logo as well as recommendations on its placement on advertising materials and souvenirs, on typesetting of documents and on the use of various corporate identity elements.

sbs logo anons bb
Branded set
sbs logo anons footer_hand

artistic director

art director



type designer




project manager

  • The studio wishes to thank Maria Rybina for her help with the project