• Graphic design
  • SBS
  • SBS shopping and entertainment center logo

    • OverviewProcess
    to create a logo and a corporate identity for a shopping center.

    SBS Megamall is a large shopping and entertainment center in Krasnodar with a plethora of shops, an entertainment zone and a food court. A bright logo and a corporate identity affirming the positive mood brought by shopping was created at the studio.

    sbs logo anons logo_main new

    The logo

    At the core of the logo is sun glare, an optical effect visible in a camera lens in bright sunlight. An alternative captioned logo was developed for marking shopping center’s zones.

    sbs logo anons logo_black

    The logo is supported by an elegant and unobtrusive pattern in which letters of various styles represent the diversity of brands and a wide range of products offered at the mall.

    sbs logo anons parallax girl_girl
    sbs logo anons parallax girl_objects
    sbs logo anons parallax girl_pattern

    The logo can be easily adapted to various sizes while maintaining its characteristic features and expressiveness.

    sbs logo anons versions
    sbs logo anons font

    Versions of the logo adapted for print

    A special guide contains all principles for the use of the logo as well as recommendations on its placement on advertising materials and souvenirs, on typesetting of documents and on the use of various corporate identity elements.

    sbs logo anons bb
    Branded set
    sbs logo anons footer_hand

    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky


    • Sergey Steblina


    • Lizaveta Romantsova

    type designer

    • Ksenia Erulevich


    • Jenia Filatova


    • Anna Balabas


    • Aleksandr Nosikov

    project manager

    • Svetlana Kost
    • The studio wishes to thank Maria Rybina for her help with the project