SBS Megamall Krasnodar New Year decorations

• Overview
Process
Task: to create holiday atmosphere in a shopping center.

Release date: December 18 2015

Each winter, SBS Megamall is filled with the atmosphere of holidays and magic, inspiring customers to purchase gifts. Impressive yet inexpensive New Year decorations combining interactive elements and fairy tale magic were created at the studio.


Huge objects are placed in the central hall, making children and adults feel like they are characters in a fairy tale. Tangerine slices in the bucket can be used for playing games, building magic castles and resting

Huge Christmas cracker suspended from the ceiling shoots presents into the hall

Navigation elements are suspended with the help of bright balls

Everybody can get a glass of free glühwein at the gift-shaped booth

Columns turn into characters of a classic Christmas fairy tale

Wooden trains deliver presents in galleries. Warm natural surfaces bring homeliness to trade spaces

The café zone is softly illuminated by large lamps decorated with a custom-designed pattern that resembles wrapping paper




Obligatory New Year photo with a wineglass

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
architects
Edoardo Rizzuti
Oleg Stukalov
secret advisor
Anastasia Tikhonova
project managers
Alexey Igoshin
Larisa Melnikova
Anna Aranovskaya



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