SBS shopping and entertainment center navigation

• OverviewProcess
to help visitors of a shopping center find their way.

SBS is a family shopping and entertainment center in Krasnodar. It has a shopping area, video arcade, bowling alley, cinema, zoo, children's playground and food court. To help visitors find their way in the variety of shops and entertainment venues, a complete navigation system for the center was created at the studio.

Replaceable event information


Detailed diagram

Current floor has additional hints

Signs with a complete list of stores and a detailed map of the shopping center are placed near the entrance. Smaller versions of the signs with a generalized store list are located near the escalators to help visitors find the right floor.

Escalators, the center’s locations with most foot traffic, have numbers which make them easier to find on maps and in real life.

Pictograms on escalators

Areas with similar goods and services are filled with one color. Icons show service areas and exits.

Navigation elements are placed both in the center's galleries and between the floors.

Consoles with replaceable pictograms hang in passageways to show the direction of travel. The icons represent various services, they can be easily distinguished from advertising and are seen from a distance.

  • Signature icons

    Templates developed at the studio allow SBS employees to make changes and create new navigation elements using to the detailed guide with rules and examples.

    Pages of the guide

    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky


    • Sergey Steblina

    technical designer

    • Roman Beno


    • Igor Gorelyshev

    chief typesetter

    • Iskander Mukhamadeev


    • Anna Balabas


    • Anna Vatrikovskaya

    project manager

    • Svetlana Kost
    • The studio wishes to thank Maria Rybina for her help with the project