• SBS shopping and entertainment center navigation

    • OverviewProcess
    to help visitors of a shopping center find their way.

    SBS is a family shopping and entertainment center in Krasnodar. It has a shopping area, video arcade, bowling alley, cinema, zoo, children's playground and food court. To help visitors find their way in the variety of shops and entertainment venues, a complete navigation system for the center was created at the studio.

    sbs navigation anons preview

    Replaceable event information


    Detailed diagram

    Current floor has additional hints

    sbs navigation snoski

    Signs with a complete list of stores and a detailed map of the shopping center are placed near the entrance. Smaller versions of the signs with a generalized store list are located near the escalators to help visitors find the right floor.

    Escalators, the center’s locations with most foot traffic, have numbers which make them easier to find on maps and in real life.

    sbs navigation anons escalator

    Pictograms on escalators

    Areas with similar goods and services are filled with one color. Icons show service areas and exits.

    sbs navigation 1floor map
    sbs navigation 2floor map
    sbs navigation 3floor map
    sbs navigation 1floor map
    sbs navigation 2floor map
    sbs navigation 3floor map

    Navigation elements are placed both in the center's galleries and between the floors.

    sbs navigation anons gallery
    sbs navigation anons advise
    sbs navigation anons advise

    Consoles with replaceable pictograms hang in passageways to show the direction of travel. The icons represent various services, they can be easily distinguished from advertising and are seen from a distance.

    sbs navigation anons console
  • Signature icons

    sbs navigation elevators

    Templates developed at the studio allow SBS employees to make changes and create new navigation elements using to the detailed guide with rules and examples.

    sbs navigation bb 54 55
    sbs navigation bb 64 65
    sbs navigation bb 42 43

    Pages of the guide

    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky


    • Sergey Steblina

    technical designer

    • Roman Beno


    • Igor Gorelyshev

    chief typesetter

    • Iskander Mukhamadeev


    • Anna Balabas


    • Anna Potapkina

    project manager

    • Svetlana Kost
    • The studio wishes to thank Maria Rybina for her help with the project