SBS shopping and entertainment center navigation

• OverviewProcess
to help visitors of a shopping center find their way.

SBS is a family shopping and entertainment center in Krasnodar. It has a shopping area, video arcade, bowling alley, cinema, zoo, children's playground and food court. To help visitors find their way in the variety of shops and entertainment venues, a complete navigation system for the center was created at the studio.

sbs navigation anons preview

Replaceable event information


Detailed diagram

Current floor has additional hints

sbs navigation snoski

Signs with a complete list of stores and a detailed map of the shopping center are placed near the entrance. Smaller versions of the signs with a generalized store list are located near the escalators to help visitors find the right floor.

Escalators, the center’s locations with most foot traffic, have numbers which make them easier to find on maps and in real life.

sbs navigation anons escalator

Pictograms on escalators

Areas with similar goods and services are filled with one color. Icons show service areas and exits.

sbs navigation 1floor map
sbs navigation 2floor map
sbs navigation 3floor map
sbs navigation 1floor map
sbs navigation 2floor map
sbs navigation 3floor map

Navigation elements are placed both in the center's galleries and between the floors.

sbs navigation anons gallery
sbs navigation anons advise
sbs navigation anons advise

Consoles with replaceable pictograms hang in passageways to show the direction of travel. The icons represent various services, they can be easily distinguished from advertising and are seen from a distance.

sbs navigation anons console
  • Signature icons

    sbs navigation elevators

    Templates developed at the studio allow SBS employees to make changes and create new navigation elements using to the detailed guide with rules and examples.

    sbs navigation bb 54 55
    sbs navigation bb 64 65
    sbs navigation bb 42 43

    Pages of the guide

    artistic director

    art director


    technical designer


    chief typesetter



    project manager

    • The studio wishes to thank Maria Rybina for her help with the project