Calendar   Website  

The making of the SG-Trans calendar

Overview   Process  

The dragon was chosen as the company’s symbol by Italian brand designers in the mid-20th century. Deciding to take this idea further, to modernize the image and use it to create transformers made up of rolling stock that would symbolize areas of work of the company.

Starting by preparing models for calendar pages.

sgt calendar 2015 process 01

The first idea that comes to mind is to employ blueprints, but using them for each of the 12 months would be boring.

sgt calendar 2015 process 02

Rendering pictures for future sketches.

sgt calendar 2015 process 03

Trying more versions of the concept.

sgt calendar 2015 process 04

Not exactly the best approach, we need to come up with design ideas for all months at the same time.

sgt calendar 2015 process 06

As a result, arriving at these variants.

sgt calendar 2015 process 07

The second designer suggests his ideas. Symbols of different cargoes with various achievements of the company in numbers. The process of transformation of a railcar into a dragon robot. And simple dragon close-ups.

sgt calendar 2015 process 08
sgt calendar 2015 process 09
sgt calendar 2015 process 10

We wouldn’t have enough time to develop the transformation idea, but the others are shown to the client. The client asks to combine dragon close-ups with large month numbers.

Combining.

sgt calendar 2015 process 11

Client: OK.

All this time we have also been working on creating models of the dragons. First a basic body shape.

sgt calendar 2015 process 12

Moving on to the armor.

sgt calendar 2015 process 13

Fixing errors.

sgt calendar 2015 process 14

Creating five dragons that differ by armor details. Giving each one a basic rig to make working on poses and perspectives easier.

sgt calendar 2015 process 15

Choosing the best angles.

sgt calendar 2015 process 16
sgt calendar 2015 process 17

Combining them with the numbers.

sgt calendar 2015 process 18

Working on the cover.

sgt calendar 2015 process 19

Making drafts of effects for post-processing.

sgt calendar 2015 process 20

Rendering the final images, retouching, applying effects, preparing the layout grid and the color proof file.

sgt calendar 2015 process 21

Adjusting the colors. To the press!


Order a design...