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The making of the Saint Petersburg advertising

Overview   Process   Real Life  

Saint Petersburg is hardly the first city in Russia in many respects, but that doesn’t matter because it’s really cool and everyone knows that.

spb ad process 01

Saint Petersburg is so diverse and exciting that you don’t have to go anywhere else.

spb ad process 02

Odd Russian words—OK.

spb ad process 03

Coming up with a layout.

spb ad process 04

Choosing photographs for banners of different formats from Alexander Petrosyan’s website.

spb ad process 05
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spb ad process 09

The client asks us not to limit ourselves with church domes and angels.

Finalizing the layouts and sending to Tokyo, Milan, Amsterdam and Frankfurt.

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