Logo Advertising Typeface Infocenters

The making of the Saint Petersburg tourist information center appearance

Overview• Process

Studying Saint Petersburg’s corporate identity and coming up with three concepts.

1. Saint Petersburg routes

spb kiosk process concept_1

2. In Saint Petersburg it’s clear

spb kiosk process concept_2

3. Minimalism

spb kiosk process concept_3

Art director: OK.

Trying the ideas on real interiors and showing to the client.

spb kiosk process visual_1
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The client chooses the second concept. Thinking of the best way to decorate the walls. Simply writing the text in a line or two will look bland. Deciding to fill the walls with a pattern.

spb kiosk process yasno_1

Asking the copywriter to come up with more phrases for logos in the pattern. Adding relevant symbols.

spb kiosk process copywriter

Trying different pattern designs.

spb kiosk process pattern_1
spb kiosk process pattern_2
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Choosing the checkered variant.

spb kiosk process pattern_1

The client asks to think about international tourists and render the main logo and the pattern in Russian and in English. Trying different layout options.

spb kiosk process rus eng1
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Deciding to keep captions only in the main logo. Mixing Russian and English text.

spb kiosk process rus eng4
spb kiosk process yasno_logo

Typesetting the opening hours sign. Showing to the chief typesetter.

spb kiosk process new 01

Chief typesetter: Looks clean but also boring.

Working some more.

spb kiosk process new 02

Chief typesetter: Chief typesetter: Center alignment doesn’t work for this project. Information items of similar significance should be brought together and rendered in the same size.

Showing more variants.

spb kiosk process new 03

Chief typesetter: The opening hours would look best in the optical center of the page. You can also try a different typeface for the Russian text.

Remaking.

Chief typesetter: In some of these designs the composition looks bottom-heavy. Right alignment doesn’t work. It’s also better to write the phone number and the website address in two lines.

Making another attempt.

spb kiosk process new 04
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Right about this time the central office on Millionnaya Ulitsa is getting ready to open. Diverting all our efforts to it. Studying floor plans and drawing layouts based on real-life dimensions.

spb kiosk process millionnaya_1
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spb kiosk process fasad

Getting blueprints for the rest of information centers from the client, most of them turn out to be of different layout. Studying floor plans and customizing positions of signs and graphical elements for each center.

spb kiosk process vosstaniya_1
spb kiosk process vosstaniya_1
spb kiosk process dvortsovaya_1
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spb kiosk process isakievskaya_1
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Preparing files for printing, writing guidelines.