• Travel
  • Logo Advertising Typeface Infocenters

    The making of the Saint Petersburg tourist information center appearance

    Overview• Process

    Studying Saint Petersburg’s corporate identity and coming up with three concepts.

    1. Saint Petersburg routes

    spb kiosk process concept_1

    2. In Saint Petersburg it’s clear

    spb kiosk process concept_2

    3. Minimalism

    spb kiosk process concept_3

    Art director: OK.

    Trying the ideas on real interiors and showing to the client.

    spb kiosk process visual_1
    spb kiosk process visual_2
    spb kiosk process visual_3

    The client chooses the second concept. Thinking of the best way to decorate the walls. Simply writing the text in a line or two will look bland. Deciding to fill the walls with a pattern.

    spb kiosk process yasno_1

    Asking the copywriter to come up with more phrases for logos in the pattern. Adding relevant symbols.

    spb kiosk process copywriter

    Trying different pattern designs.

    spb kiosk process pattern_1
    spb kiosk process pattern_2
    spb kiosk process pattern_3
    spb kiosk process pattern_4
    spb kiosk process pattern_5
    spb kiosk process pattern_6
    spb kiosk process pattern_7
    spb kiosk process pattern_8
    spb kiosk process pattern_9
    spb kiosk process pattern_10
    spb kiosk process pattern_11

    Choosing the checkered variant.

    spb kiosk process pattern_1

    The client asks to think about international tourists and render the main logo and the pattern in Russian and in English. Trying different layout options.

    spb kiosk process rus eng1
    spb kiosk process rus eng2
    spb kiosk process rus eng3

    Deciding to keep captions only in the main logo. Mixing Russian and English text.

    spb kiosk process rus eng4
    spb kiosk process yasno_logo

    Typesetting the opening hours sign. Showing to the chief typesetter.

    spb kiosk process new 01

    Chief typesetter: Looks clean but also boring.

    Working some more.

    spb kiosk process new 02

    Chief typesetter: Chief typesetter: Center alignment doesn’t work for this project. Information items of similar significance should be brought together and rendered in the same size.

    Showing more variants.

    spb kiosk process new 03

    Chief typesetter: The opening hours would look best in the optical center of the page. You can also try a different typeface for the Russian text.

    Remaking.

    Chief typesetter: In some of these designs the composition looks bottom-heavy. Right alignment doesn’t work. It’s also better to write the phone number and the website address in two lines.

    Making another attempt.

    spb kiosk process new 04
    spb kiosk process new 05

    Right about this time the central office on Millionnaya Ulitsa is getting ready to open. Diverting all our efforts to it. Studying floor plans and drawing layouts based on real-life dimensions.

    spb kiosk process millionnaya_1
    spb kiosk process millionnaya_2
    spb kiosk process millionnaya_3
    spb kiosk process millionnaya_4
    spb kiosk process fasad

    Getting blueprints for the rest of information centers from the client, most of them turn out to be of different layout. Studying floor plans and customizing positions of signs and graphical elements for each center.

    spb kiosk process vosstaniya_1
    spb kiosk process vosstaniya_1
    spb kiosk process dvortsovaya_1
    spb kiosk process dvortsovaya_2
    spb kiosk process dvortsovaya_3
    spb kiosk process isakievskaya_1
    spb kiosk process isakievskaya_2

    Preparing files for printing, writing guidelines.