In the Presnensky District of the capital, the business skyscraper quarter “City-2” is being built. One of the complexes is being constructed by the company “Strana Development” — “Aurus Residences” will become the tallest residential skyscraper in Europe.
The memorable logo clearly reflects the silhouette of the towers and conceals their impressive scale. The vertically elaborated mark looks especially striking.
The logo as a whole conveys a sense of the height and epic nature of the future structure and delicately preserves the architectural curves of the towers. Due to the refined lines and widening toward the bottom, a smooth dynamics is created, which places additional emphasis on the unique shape of the stylobate.
For greater flexibility of the identity, three versions of the logo with different degrees of detail have been developed.
The main version is maximally detailed. Thin rays directed upward enhance the sense of dynamics. The medium version contains fewer elements — it is intended for use on small-format media. The most compact option is created for decorating small souvenirs.
The main colors of the logo — gold and platinum — emphasize the status of the project.
art director
designer
- Kydana Ignateva
layout designer
- Vadim Musatov
