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    Tetra Pak website

    Overview   Process  

    Task: to tell a colorful story about packaging.

    Since 1950s Tetra Pak has been producing carton packages and boxes for juices, milk, wine, butter milk, tea, baby food, purées and porridge. A website for Tetra Pak describing the features and life cycles of various types of packaging was created at the studio.

    tetrapak site main
    Product life cycle: first to the customer, then to the processing plant

    Website pages are decorated with numerous carefully drawn schemes and illustrations.

    tetrapak site structure
    Sectional view

    Aseptic packaging consists of six layers of different materials. The “juicy” picture shows the manufacturing process in detail.

    tetrapak site manufacturing
    Preparation of large rolls

    The gallery presents all types of Tetra Pak products: from basic to the most high-tech.

    tetrapak site packaging systems
    Packaging gets smarter

    Easy to understand illustrations were created for those interested in the manufacturing process and how the product is put in cartons.

    tetrapak site product
    Delicious contents

    Release date: July 16 2014


    art director
    Ludwig Bistronovsky
    Sergey Kulinkovich
    Valentin Davydenko
    Nina Gorbenko
    Anton Tyulenev
    Olga Konovalova
    Pavel Gerasimchuk
    technical designers
    Kirill Musienko
    Aleksandra Maun
    Yaroslav Saverin
    Anton Aralin
    Lyudmila Lyalina
    Andrey Karelin
    Dmitry Zelinsky
    Ilya Parshukov
    Vladimir Zlydnev
    Jenia Filatova
    Anastasia Pakosh
    Masha Menshikova
    beta tester
    Dmitry Muratov
    content manager
    Anna Rybakova
    Aleksandr Nosikov
    Alyona Malashenko
    Pavel Glukhovskov
    Oleg Korovin
    Albert Iblyaminov
    Vasily Mamaevsky
    Egor Shakhov
    Aleksey Khapov
    Dmitry Yakimenko
    Sergey Kopalkin
    project managers
    Elizaveta Frolova
    Evgenia Ezhikova
    Pavel Merkulov
    Vladislav Pasechnik
    Inna Denisova

    The website is managed using Imprimatur I proprietary technology

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