• Graphic design
  • Tetra Pak
  • Container   Campaign identity   Flyer   Website  

    Tetra Pak recycling campaign identity

    Overview   Process  

    Problem: Illustrate the campaign message.

    The campaign’s is all about empty Tetra Pak cartons. The title of the campaign, which is also its slogan, is “Cartons, surrender!” and the logo is a white flag made out of a carton.

    give up logo

    For teachers and other grown-ups there are handy leaflets. And for school cafes we created a poster that in a cute way explains the goal of the campaign.

    poster 1 2
    Illustrated text poster: “OK, we surrender :-)”

    The campaign to follow is called “Demonstration Program” and aims to distribute useful info. For this we crafted another sign out of a folded carton.

    tv1
    Nice program indeed

    Release date: September 01 2010

    Cast:

    art director
    Ludwig Bistronovsky
    designer & copywriter
    Tatyana Devaeva
    technical designer
    Maksim Degtyarev
    privy councilor
    Anton Shnayder
    illustrator
    Egor Zhgun
    icon designer
    Oleg Pshenichnyy
    typesetters
    Zhdan Filippov
    Iskander Mukhamadeev
    type designer
    Irina Smirnova
    manager
    Vera Dorofeeva

    All the logos, graphics and instructions are pulled together in a brandbook with thorough guidelines.

    brandbook spread 01 1
    Folding instructions for children and adults. Their hands are different
    brandbook spread 02
    Double-page spread with small illustrations

    It turns out a Tetra Pak carton is great for creating all kinds of logos.

    treasure logo
    A true gem, not just a carton


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