Container   Campaign identity   Flyer   Website  

Tetra Pak recycling campaign identity

Overview   Process  

Problem: Illustrate the campaign message.

The campaign’s is all about empty Tetra Pak cartons. The title of the campaign, which is also its slogan, is “Cartons, surrender!” and the logo is a white flag made out of a carton.

give up logo

For teachers and other grown-ups there are handy leaflets. And for school cafes we created a poster that in a cute way explains the goal of the campaign.

poster 1 2
Illustrated text poster: “OK, we surrender :-)”

The campaign to follow is called “Demonstration Program” and aims to distribute useful info. For this we crafted another sign out of a folded carton.

Nice program indeed

Release date: September 01 2010


art director
designer & copywriter
technical designer
privy councilor
icon designer
type designer

All the logos, graphics and instructions are pulled together in a brandbook with thorough guidelines.

brandbook spread 01 1
Folding instructions for children and adults. Their hands are different
brandbook spread 02
Double-page spread with small illustrations

It turns out a Tetra Pak carton is great for creating all kinds of logos.

treasure logo
A true gem, not just a carton

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