Naming and branding for the Transfera brand
Transneftenergo is a supplier of high-quality electric power for enterprises throughout Russia. The company has launched a digital platform for fast and efficient work of power engineers. At the core of the platform are smart services based on artificial intelligence that make it possible to manage power supply reliably, easily, and accurately.
In the studio, a name was created for the digital platform brand and dynamic branding was developed, conveying the company’s key values: reliability, lightness, and trustworthiness.
The style is based on a metaphorical reflection of the image of energy.
The brand mark is an abstract, constantly changing form, frozen and transferred to the logo. The variable line thickness supports a sense of movement, and the looped appearance symbolizes uninterrupted energy.
The image embedded in the mark is greatly amplified when animation is added. The smooth and measured movement of the contours creates an additional sense of lightness
The character of the symbol defines the graphic language of all the branding.
Blue was chosen as the main color.
The “electric” shade fits perfectly into the general style of IT companies, emphasizes the technological image of the brand and at the same time makes Transfera stand out against the background of energy sales companies.
The three-dimensional version of the mark is an excellent option for creating branded objects of any size and purpose.
The gradient ribbon of the mark combines impressively with photographs.
The element encircles images of real industrial facilities or serves as a background for corporate graphics.
art director and namer
designer and layout designer
- Vadim Musatov
