Generating first ideas.
Elaborating some of the sketches.
Settling on two designs and creating mock-ups.
Choosing one, creating a draft model for visualization and presentation to the client.
Holding a photo shoot with the mock-up.
Visualizing the cup for the presentation.
Demonstrating it in the natural environment.
Choosing the size.
Thinking through the construction.
Closely collaborating with engineers, writing comments, finalizing.
Polishing the details.
Receiving the first prototype.