Rossy is a new project by the company Villagio, which specializes in building premium country houses and mansions. For this resort town near Yekaterinburg, the studio developed concepts for a peaceful name and pleasant branding.
Rossy is an extraordinary place on the banks of the Sysert River. The carefully chosen name perfectly conveys the atmosphere of a quiet retreat for reconnecting with nature.
The logo combines graphic symbols representing the main features of the area: a dew drop and the reflection of the forest in crystal-clear water. The text, rendered in a noble grotesque typeface, adds airiness to the logo and aligns with the vibe of the new town.
The color combination of deep green and warm white symbolizes the connection between high-class real estate and the Ural nature. The technique of crossing and reflection, borrowed from the logo, works well for creating other elements of the branding.
The concise slogan captures the overall mood of the project in just three words.
