Vtoroe Vysshee hookah cigar packaging

Hookah cigars are sliced and packed into a bowl much like traditional tobacco. The flavor becomes much deeper and more complex. As a result of a collaboration between Artemy Lebedev and the company Deus, a limited-edition hookah cigar has been released, made from several varieties of Cuban tobacco wrapped in a Nicaraguan leaf. Artemy and the Deus specialists spent over six months testing cigar products and eventually found their favorite. Technologists and torcedores crafted the cigar, while the studio developed its name, logo and packaging design.

The essence of the Vtoroe Vysshee project is knowledge, education and the professional growth of the industry. Its mission is to shape hookah consumption culture, develop taste and broaden the understanding of quality tobacco and its presentation. It’s a step toward a new hookah aesthetic: attentive to detail, refined and intentional.

The elegant, austere tube for storing the cigar has a distinctly academic look, setting a special tone and mindset for the experience ahead.

The packaging features a symbol that combines a graduation cap, the outline of a hookah and a heraldic shield. The lines of the brand’s custom pattern wrap around the tube like smoke waves, creating a sense of gentle movement.