Identity   Cars  

Yakitoriya delivery car appearance

Overview   Process   Real Life  

Task: to decorate cars delivering Japanese dishes.

Every day, from early morning till late night, Yakitoriya’s couriers deliver sushi, rolls and other Japanese dishes across Moscow and Moscow suburbs. The updated corporate identity of the café called for a refresh of delivery cars’ liveries.

yakitoriya car front
Effective service

The large illuminated shark fin on the roof makes delivery cars stand out in traffic.

Release date: January 16 2015

Cast:

artistic director
art director
secret advisors
designer
project manager
yakitoriya car back
Order on the way

Cars are covered by a geometric pattern with the company’s logo on the hood and sides.

yakitoriya car night
Rapid delivery

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