• Graphic design
  • Yakitoriya
  • Identity   Cars  

    The making of the Yakitoriya delivery car appearance

    Overview   Process   Real Life  

    We need to design a new delivery car appearance to supplement the updated corporate identity.

    A sushi car?

    Drawing the first sketches.

    yakitoriya car process 01

    Working on the details and showing to the client.

    yakitoriya car process 02
    yakitoriya car process 03

    No. We need the car to be stylish, cool and unusual.

    Designer: How about this?

    yakitoriya car process 04

    The secret advisor responds:

    yakitoriya car process 05
    yakitoriya car process 06

    Designer: All right, let’s use the logo then.

    yakitoriya car process 07

    Or here’s a shark. The fin would look great in traffic.

    yakitoriya car process 08

    Marine theme.

    yakitoriya car process 09
    yakitoriya car process 10

    Fruit and berry series, each car can have a unique design.

    yakitoriya car process 11
    yakitoriya car process 12

    Secret advisor:

    yakitoriya car process 13
    yakitoriya car process 14
    yakitoriya car process 15
    yakitoriya car process 16
    yakitoriya car process 17
    yakitoriya car process 18
    yakitoriya car process 19
    yakitoriya car process 20
    yakitoriya car process 21
    yakitoriya car process 22
    yakitoriya car process 23

    Taking the ideas to the client, the shark fin wins.

    Working on the specifics.

    yakitoriya car process 24

    At the request of the client adding more details.

    yakitoriya car process 25
    yakitoriya car process 26
    yakitoriya car process 27
    yakitoriya car process 28

    Discarding all the excessiveness in favor of a more simple and stylish variant.

    yakitoriya car process 29

    Now we need to try it on. The client brings a car to the studio. Applying mock-ups right over the old vinyls.

    yakitoriya car process 30

    The contractor makes a trial application.

    yakitoriya car process 31

    Looking at the result, confirming dimensions of the logos, printing out and trying on the test car.

    yakitoriya car process 32

    The fin blueprint is created at the department of industrial design to help the manufacturers create a 3D model.

    yakitoriya car process 33

    Order a design...