Zdraste café chain identity
Zdraste is a café chain for those who appreciate comfort and delicious coffee. Guests can either grab a drink to go or enjoy a relaxed breakfast or dinner: Zdraste also offers a full menu and restaurant-style service. The cafés operate in Moscow and the Moscow region, as well as in Irkutsk, Ufa, Tyumen, Kirov and Saint Petersburg. Our studio designed a visual identity for the brand inspired by an everyday urban ritual — grabbing a cup of hot coffee.
The letters З and Е in the logo’s custom typeface are visually rhymed and conceal elegant hidden details, or Easter eggs. The stylistic elements of the lettering extend to other components of the identity, creating a cohesive and memorable brand image.
The brand mark combines two symbols, a cup of hot coffee and a heart, conveying warmth and care for the guests. Patterns built from logo elements decorate the cups, packaging, tableware, interiors and printed materials. A soft and warm color palette reinforces the cozy and cheerful atmosphere.
