Out of purely academic interest let’s forget for a moment that eighteen is the age of becoming a woman. This year the studio moved to a new office in the printing-house building and started to look like a real design factory. Maybe depict red clouds, clanking machinery, the bloody Moloch?
Art director: That’s not how I imagined turning 18.
Ok, so there’s no way to avoid nostalgic puberty references.
Art director: Could be.
Or we can draw an old school tattoo with wacoms and coffee mugs.
Art director: I suggest focusing on 18+ theme.
So breaking bad. Naked Japanese schoolgirls, porn, cars, cigarettes, alcohol, drugs, voting, military service and so on. How about a dopey postcard with a cake and on-the-nose 18+ references?
Art director OK.
So we start designing. Drawing a psychedelic cake. Facing difficulties.
It all sucks. Perhaps we should get drunk or stoned or wasted or high or anything? But we can’t waste time torturing this idea. Maybe make something loud and shameless?
Art director: Like the attitude, dislike the picture.
Suppressing the thought of a sex scene with a rocking horse. Pondering over voyeurism. Remembering that popcorn is associated with hot scenes on screen.
Or maybe this time balloons will do?
Art director: Balloons are more fun.
Nope. Coming up with a new idea.
Writing the caption and getting the art director’s approval.