Identity Website

Avtoban website

Overview

avtoban site cover
Task: to design a website.
populated by the client

Avtoban builds and renovates Russia’s major highways. A spectacular website introduces the company.

The website actively uses the identity developed at the studio. For example, the signature gradient triangle symbolizing a road appears if you hover the mouse over one of the company’s activities.




avtoban site numbers

The triangle is also used as a template for illustrations. Simply placing a picture inside the recognizable shape turns it into a branded image for the website or social networks.

The “perspective” effect demonstrated in the identity was further developed on the website. In different sections, the triangle slightly changes its shape but always remains pointed forward and upward.



The website has a lot of links. They are marked with an arrow that also contains a reference to perspective.


avtoban site link

Perspective is also evident in navigation.


avtoban site nav

And even in photos of the management team!


avtoban site people

The map demonstrates how Avtoban has spread across Russia.



art director

  • Pavel Gerasimchuk

designers

  • Ivan Tikhomirov
  • Svetlana Yaroshevich
  • Daniil Vidmich

photographer

  • Stanislav Shcherbakov

project managers

  • Svetlana Dzhorokhyan
  • Alina Bazhenova
Made in 360 days
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