The WJay project started out as an online magazine about watchmaking. It was published by Chrono, a company that sells watches in different price categories. In 2022, the publication decided to change its format and become a social platform where enthusiastic watch aficionados create content themselves, discuss models and share their experiences.
We updated the publication’s website to help WJay become the leading watch media and attract a new audience to the online store.
The bright animation on the main page reveals the configurator that helps choose the right watch from the catalog of chrono.ru, a large online watch store whose design was also created in the studio.