Identity of the First Credit Bureau of Kazakhstan
Over twenty years of work, the First Credit Bureau of Kazakhstan has significantly expanded its range of services and is now actively developing in IT and data directions. We created an identity that corresponds to the company’s modern advanced image.
The sign in the form of a pixelated plus is about the multitude of ideas, products and competencies of the bureau. It strives forward, defining the company’s vector of movement and indicating that the FCB today is more than just a credit bureau.
The identity is continued by the layering technique, which is used in typography and large headlines. This way the viewer immediately understands that the offer of the First Credit Bureau is broader than it seems.
The typographic part of the logo takes into account the international presence and is set in Latin script. An additional Cyrillic version is also provided.
The palette contains only bright and pure colors that look great both online and offline: green, yellow, red and light blue.
art director
layout designer
- Vadim Musatov
