Gaide insurance company logo

Task: to design a logo for an insurance company.

Insurance company Gaide was founded in Saint Petersburg in 1993. Today it is among the top 30 Russian insurance organizations, aiming to get into the top ten.

guide logo

The shield-shaped logo is made of letters Г and G, the first letters of the company’s name in Russian and English.

gaide paper bag

Elements of the logo can be assembled into symbols that symbolize types of insurance.

guide ipad
guide citylight

art director

  • Еrken Kagarov


  • Vitaly Fedorchuk

type designer

  • Ksenia Erulevich

project managers

  • Svetlana Minakova
  • Diana Shamba
Made in 35 days