Gringo company website
Gringo specializes in direct import of green specialty coffee, ensuring full quality control of supplies and offering high-tech customer service.
In the studio, a website was designed for the company, turning the online marketplace into an interactive encyclopedia for coffee connoisseurs.
greengo.coffee
assembled and filled by the client
Elegant layout and minimalist geometric forms simultaneously refer to the company logo and to various visual symbols and motifs of African, Asian, and American countries. This minimalism emphasizes Gringo’s mission: to simplify and make coffee supply chains transparent.
Gringo supplies coffee directly from countries of origin. The supply geography page presents detailed information about each country: regional features, processing methods, data on harvests and partner farms.
Gringo speaks openly and confidently about its advantages for buyers and roasters.
A beautifully designed blog with articles and a functional glossary with convenient topic- and alphabet-based search expand visitors’ coffee horizons.
The glossary is integrated into the site’s content: every term in the articles is clickable, which allows you to instantly get a definition without interrupting reading.
Covers on key pages of the site convey the overall mood, and accent quotes reflect the professionalism of the Gringo team.
The presentation of content about producing countries immerses the reader in the atmosphere of life on coffee farms. To enhance this immersion effect, counterforms are used with an emphasis on photos and videos—the informational pages become more vivid and engaging.
art director
designers
- Yana Alenina
