Kyiv Opera identity

Overview
Task:
to create a musical identity.

The Kyiv Opera, or officially the National Opera of Ukraine, opened in 1867, becoming the third after the Moscow and Saint Petersburg operas. For a long time, the theater’s logo was an image of the sculpture located at the top of the building’s façade. The time has come to replace the griffins with a harp with something completely different, something modern, trendy and unconventional. A new type-based identity was created for the Kyiv Opera at the studio.






The logo is a literal reflection of the theater’s nature. Opera means singing and singing means vibration of sound. Vowels in the logo and on company materials are not static, they are sung. You can’t sing consonants, so they remain in their place.

Skillfully combining different versions of the letters will allow to create unique name of each performance.

The text in the logo can be abbreviated in one word. The “sung” letters can be used to make any media, from coat check tokens to smartphone cases, truly musical.

Especially unique elements of the identity are fragments of fabric that have the most bizarre outlines. They make you want to peak underneath to find out what’s hiding there: a dancing human figure, an odd sculpture or just movement of the wind.

Especially unique elements of the identity are fragments of fabric that have the most bizarre outlines. They make you want to peak underneath to find out what’s hiding there: a dancing human figure, an odd sculpture or just movement of the wind.

Especially unique elements of the identity are fragments of fabric that have the most bizarre outlines. They make you want to peak underneath to find out what’s hiding there: a dancing human figure, an odd sculpture or just movement of the wind.

Especially unique elements of the identity are fragments of fabric that have the most bizarre outlines. They make you want to peak underneath to find out what’s hiding there: a dancing human figure, an odd sculpture or just movement of the wind.

The shapes are created randomly which is great since each performance is unlike any other, even if it’s the same opera.




art director

  • Artemy Lebedev

designer

  • Sergey Steblina

project manager

  • Denis Zhelezny
Made in 44 days