Yesenin Museum identity
The Yesenin Museum of Moscow comprises the museum itself and two cultural centers. It preserves and studies the poet’s legacy and regularly holds a variety of exhibitions, performances and plays. To ensure that all branches work under one recognizable brand, a heartfelt identity was designed in the studio.
The simple-looking sign made of three dashes encapsulates many images: stripes on birch trees, a dovetail-joined corner of a village house, three lines of verse, and even brickwork referring to the theme of the city in Yesenin’s poetry.
The colors symbolize different aspects of the poet’s work and help visually distinguish the museum and the cultural centers: gold is associated with the fall, red is the motif of the city, the revolution and the Imaginist avant-garde, and blue is the color of the high sky and the eyes of Yesenin himself.
The pattern looks modern yet is restrained enough not to upset the important balance between the past and present which is essential in museum life.
Uniformly styled wayfinding for branches can be used equally easily on pillars and signs.