Moscow International Medical Cluster logo and corporate identity
The Moscow International Medical Cluster is a non-profit platform founded by the Moscow Government and designed to bring together leading medical clinics, educational and scientific organizations from across the world. With member companies working in various industries, the cluster creates a professional environment with truly unlimited possibilities. The platforms provides opportunity for interaction between Russian and foreign healthcare professionals and promotes the development of Russian health system. A logo and a corporate identity for the cluster emphasizing the wide range and international reach of its activities were created at the studio.
The logo is based on the combination of a geometric structure made of the cross and the text and an abstract color blob. The cross, a traditional symbol of medicine, and the strict text represent the cluster’s serious intentions and technological advancement. The abstract shape of the blob symbolizes the diversity and constant development of the cluster’s activities: its specializations are constantly evolving have no defined boundaries.
The color element of the logo was used to create a dynamic corporate identity. Color blobs of different shapes are overlaid on top of a solid background to create signature gradients. Cluster’s branded media can be designed in a hundred of different all while remaining recognizable.
Fuchsia-colored gradients are placed on dark blue and yellow backgrounds to obtain corporate color schemes. The calm and bright gamma allows to create both everyday and non-standard materials equally easily, including documents, conference accessories, postcards and so on.
Rules for the use of the logo, typefaces, colors and modifications of the color element are assembled in a guide.
The style’s strictness and visibility provide wide opportunities for designing professional, advertising and souvenir products. The media looks scientifically serious yet modern and lively.