Identity and slogans of the “MosBuild” exhibition

“MosBuild” is the largest international exhibition in the CIS dedicated to construction, interior design, finishing, and decor. Manufacturers and suppliers of materials present solutions here for all stages of construction, company executives study competitors, and specialists look for products and services for their business. In the studio, a bold limitless logo was designed that speaks about the exhibition’s theme.

The main feature of the mark is the inversion of the inner-letter space. Symbols hidden among arches and windows are easily read, giving the logo a special drive and individuality. Everything seems to be in plain sight, yet it’s still pleasant to find it!

An energetic rhythm is exactly what is needed for the logo of an event where movement is happening continuously, trends are discussed, contracts are concluded, and master classes are held.

For ease of orientation at the exhibition, we came up with a system of visual coding for the areas.

All style elements together form a most beautiful corporate pattern.