New Children's Polyclinic Under the Moscow Standard+ presentation book

Task: to create a presentation that you would want to keep.

Starting 2019, Moscow polyclinics have new standards of work. The presentation book introduces these standards in a clear and friendly way.

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The book is terribly friendly (just like the standards themselves). Cute illustrations show how new work principles are being implemented. The texts are also simple and clear.

The book has a lot of pop-up inserts with doctors, grannies, robots and other things from the world of healthcare. There is also a special augmented reality app!

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Pop-up book and its flat version

The book is also available in a flat version that was given to the visitors of the Forum of Social Innovation.

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All pop-up inserts open up according to a scenario. In one case they reveal an entire hospital, in another—a walking robot, and in the end they make up a huge roadmap of the development of children’s polyclinics.

To make the book completely irreplaceable, we also added various useful information about health. For example, a check-up schedule explains what needs to be done at what age.

artistic director

art director

book designer

visualizer and illustrator


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