Logo Packaging

Pan Electric packaging

Overview
Task: to design packaging that will increase brand awareness and will stand out on store shelves.

Russian company Pan Electric manufactures and sells electrical equipment: light fixtures, cables, extension cords, remotes and other useful things.

When choosing electrical supplies, people feel as if they opened their dad’s toolbox: they see wires and obscure hardware as well as meters, amperes, volts and standards hiding in small print on colorful boxes.

Packaging with concise graphics and highlighted key features makes search a hundred times easier. Customers immediately see the most important information instead of trying to find it all over the box.

pe cable

Bright yellow packages draw attention to products on shelves like the sun that shines for everyone. You want to buy them and take them home to add more light and love to your apartment.

Bright yellow packages draw attention to products on shelves like the sun that shines for everyone. You want to buy them and take them home to add more light and love to your apartment.

pe lamp

On each package, the wire from the logo reaches the product as together they are two halves of a single whole.

pe_remote_ pe_extention

art director

  • Artemy Lebedev

designers

  • Anton Zhukov
  • Igor Gorelyshev

editor

  • Bogdan Fetisov

project manager

  • Maria Ivanova
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