Logo Packaging

Pan Electric logo

Overview
pe logo cover
Task: to turn a technical sign not well-suited for use on packaging into a modern logo.

Electric supplies can be friendly!

Pan Electric sells various electrical supplies: cables, wires, adapters, plugs, sockets and lamp holders.

People often treat electrical supplies same way they treat service staff. But what would your morning be like without an extension cord that powers your microwave, kettle, fridge and coffee maker?

Electrical supplies are our friends. This bright idea is conveyed by the design of the logo that radiates with friendliness. After all, it’s both a smiley face and an electrical plug!

pe logo comp

Simple linear illustrations complete the logo. The cable from the smiley plug reaches to the drawings of sockets, bulbs and other electrical necessities.

Simple linear illustrations complete the logo. The cable from the smiley plug reaches to the drawings of sockets, bulbs and other electrical necessities.

pe card pe letterhead_

art director

  • Artemy Lebedev

designers

  • Anton Zhukov
  • Igor Gorelyshev

type designer

  • Ksenia Erulevich

editor

  • Bogdan Fetisov

project manager

  • Maria Ivanova
Made in 16 days
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