Rubetek identity
Rubetek develops and manufactures cool systems for smart homes and cities. The popularity of the company grows along with the popularity of such systems as more and more areas of work emerge.
A strict identity for Rubetek was created in the studio, helping the company occupy new niches and boldly enter foreign markets
The symbol in the logo, a yellow arrow, encapsulates two powerful images: forward movement (technology, modernity) and roof of a house (protection, reliability).
The symbol is so versatile that it can be used as a communication element for accentuating any media.
The high-contrast minimalist palette of yellow, black, dark gray and white colors reinforces the solid image of a reliable company.
