Magus Website Ermenrich
Identity Packaging

Packaging for Ermenrich measuring instruments

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Ermenrich is a German brand of first-class construction tools that help people around the world make precise measurements down to the millimeter. We have developed a bold and rugged brand identity along with five packaging options that speak for themselves.

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The contrasting combination of black and purple with accent yellow stands out on the shelf or in a catalog, attracting the attention of buyers. The purple glow adds dynamism and makes the black details of the instruments on the black packaging more noticeable.

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The strict geometric element in the form of a frame symbolizes, on the one hand, the measurement process, and on the other hand, a clearly defined goal.

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