Everyone Buckled Up? sign

Task: to explain that there's no shame in buckling up on the back seat.

Many drivers and passengers still don't use seat belts: they simply don't believe they can really get into an accident. This includes passengers on the back seat even though physics works the same way for everybody. A seat belt is the most important thing that saves lives in a crash. A good driver will always buckle up him or herself and ask passengers: "Everyone buckled up?" To reduce the number of road deaths, we created a sign with the useful reminder.

seat belts sign

In 2019 the signs will appear on Russia's highways.

seat belts sign car

art director and designer

  • Artemy Lebedev


  • Pasha Omelekhin

project manager

  • Alina Bazhenova
Made in 10 days
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