Container   Campaign identity   Flyer   Website  

Making of the Tetra Pak recycling campaign identity package

Overview   Process  

Carrying bags with cartons.

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First meeting with the clients to discuss the sign.

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Drafting the text poster.

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Drawing pictures for it.

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What kids do to the cartons (not included in the final design).

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A boy and the monster.

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First version of the poster.

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Using our typeface called Klinkopis.

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Cyrillic hand lettering.

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“OK, we surrender.”

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Picking colors.

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Making the instruction images.

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First version with Art Director’s critical comments regarding the hand anatomy.

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More ideas.

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Finding the right place for the instructions.

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